I’m a Slave to Google… Not a Digital Marketer
This week I have been thinking a lot about my role as a digital marketer. Increasingly my role seems to be one of educating clients rather than *doing*. Every time there is a new development I have to relay that information on to clients. Sometimes it goes against what you will have finally trained them to do.
I have been thinking how insane I am to have set up a digital marketing agency (Screendrip – if you were wondering). Because unlike old media types I don’t have any say in the future of the medium I work with, or the platforms that exist on it – AND I dedicate huge amounts of time JUST to keep up with the speed of developments.
In fact, Google made this month the hardest month of my career to date. They are vastly important to my job because here in the UK 92% of search queries are served by Google.
This month Google made the following game changing, err… changes
- Google Killed Realtime Search after their Twitter deal expired (also causing a change in the way tweets affect SEO)
- Google’s new Social Network “Google+” Launched
- Updated the Google’s Merchant Centre requirements for product feeds
- Google shutting down Google Labs
- Google Gamifies The News (although US only at the moment)
- Google looks different
- (and so does Youtube)
- And now Google are entering the webdesign market. (Again, US only… for now)
- Google launched New Image Search – “Search by image”
So what were my thoughts about my role as a digital marketer this month?
Well… Only God knows *ahem!* only Google knows what is coming next and what will be next to die – but for us Digital Marketers, PRs, SEOs and Social Media dudes (or whatever they like to be called now) we don’t have a choice but to keep on learning.
I’m certainly not an expert. Google changes the rules, every single day.
I’m a studious devotee to Google, not yet a scholar
Am I a slave to the Internet Overlords at Google?; an explorer (and BETA tester) of their products and then and only then, may I graduate to being a facilitator of knowledge to my clients.
Should I put that on my business card?
Do you Think Google are going too far? Changing too much, too quick?
Or should we congratulate Google for innovating so quick, to stay ahead of the game?
