Published on October 4th, 2011 | by charliesaidthat4
Twitter Tips: How to Track Clicks from Twitter in Google Analytics
How do you measure social media? It’s a big big topic, and one we won’t cover here. Baby steps. Here’s two ways how you can track links to your site from Twitter more efficiently in Google Analytics.
Track Clicks From Twitter With a URL Builder
One of the easiest ways to track your clicks from Twitter (and other social media channels) is to use Google’s URL builder so it tracks the clicks in your Google Analytics alongside other referrers.
However, as someone who runs multiple Twitter accounts it can be frustrating when trying to do more than a couple of links at a time. So this URL-Builder excel sheet should help you out, you can edit links in bulk. It also gives you a record of all links you have shared and a place to save your bit.ly links for later.
- All you need to do is name your campaign, we tend to use something descriptive of the content you are sharing.
- Name the medium, if you are sharing on Twitter or Facebook we recommend naming this “social media” so you can have all your social efforts collected in one place.
- Name the source, which will most likely be the channel you are using such as Twitter, Facebook, Youtube, your blog etc.
- Choose your links.
Track Clicks From Twitter With Advanced Social Segments
When you’re in Google Analytics you can use segments of your traffic. Which means you can lump together groups of your traffic into more meaningful buckets. Which is really useful for Twitter as it has so many refferal paths (e.g. Hootsuite, Tweetdeck, t.co etc.)
Because there are just so many different Twitter clients that appear in Analytics it’s important to account for them all in your social segment.
If you aren’t sure how to set up Advanced segments, SEOmoz have a great step-by-step post here about setting this type of segment up.
A big hat tip to Jared’s excel sheet for basing this awesomeness off of!