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Published on September 22nd, 2010 | by charliesaidthat

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Top 31 Tweets from Social Media Advertising 2010 #SMMUK10

So I went to Social Media Advertising 2010 on Monday and I was using Twitter quite a lot. Hopefully we pulled together some great discussion around social advertising and drew out some opinions and insight that might otherwise have been locked away. Here is #SMMUK10 in Top Tweet form.

For those of you that are interested I’ve put together a Twitter list of people that made themselves known on the day.

only 20% of most popular online videos are user generated content @cat_williams at #smmuk10less than a minute ago via mobile web


You CAN measure SM. SM is NOT killing TV. You DON’T need lots of nfluencers, only good influencers. Advertising is NOT death #smmuk10less than a minute ago via HootSuite


Companies haven’t grasped the fact that a social media campaign requires huge commitment. #smmuk10less than a minute ago via Twitterrific


Definitions of advertising have changed. Different channels require different approaches. (Matt Atkinson on Advertising for Social) #smmuk10less than a minute ago via TweetChat


Advertising & Social – We no longer control a large amount of content we create #SMMUK10less than a minute ago via HootSuite


Social advertising encourages conversation rather than persuasion. Embrace participation says Matt Atkinson. #smmuk10less than a minute ago via TweetChat


Was Vanilla Ice ahead of his time? Social is “collaborate and listen” #smmuk10less than a minute ago via Twitter for iPhone


By paying bloggers you can now put blogs onto media schedules – PR merging into social. #SMMUK10less than a minute ago via HootSuite


Ethics of sponsored blogging: not about buying trust but about giving campaigns scale, accountability, quality content Paul Coggins #smmuk10less than a minute ago via mobile web


Use video in sponsored blogs as a tool for conversation – not just to drive traffic. #smmuk10less than a minute ago via TweetChat


But surely not everyone that watches a ‘viral’ video is a brand advocate? Maybe they just like the vid! #SMMUK10less than a minute ago via Twitter for iPhone


“Use paid media to amplify. Reach is crucial as viral spread is unpredictable” @unrulymedia #video #smmuk10less than a minute ago via HootSuite


Viral is not just sharing a video ad to your #fb wall. That is sharing… #smmuk10less than a minute ago via TweetChat


Videos must be funny or sexy or shocking or… NOT “quite”, but “absolutely”, “extremely” #smmuk10less than a minute ago via HootSuite


New technologies, APIs and platforms enable us to understand people, their relationships and interests in real-time Ankur Shah #smmuk10less than a minute ago via mobile web


Facebook Ads converts aprox. 90% plus than Google ads based on search, mainly because are more targetized #smmuk10less than a minute ago via HootSuite


“Search has high ceilings. This limits your reach. Social doesn’t” #smmuk10less than a minute ago via CoTweet


Repost #Fb Ads regularly to game the ads quality scores says Ankur from Techlightenment. #smmuk10less than a minute ago via TweetChat


Use the option of targeting by demographic- use the tools at your fingertips #smmuk10 #socialmedialess than a minute ago via Twitterrific


You cannot MAKE a viral video. just a shareable one. #smmuk10 < Lots of sense being talked, good channel to keep an eye onless than a minute ago via TweetDeck


Sociability is missing from 90% of Social Media! #smmuk10less than a minute ago via TweetChat


“Social media advertising: Does the consumer know they’re being targeted?” Good, slightly scary question. #SMMUK10less than a minute ago via Echofon


You’re five times more likely to respond to a marketing message if you see your friend ‘likes’ the brand #SMMUK10less than a minute ago via Twitter for iPhone


If someone opts out of your database – you don’t want to target them anyway. Offer opt outs says @ChaseMcMichael. #smmuk10less than a minute ago via TweetChat


“if you are worried about what your employees might say on Twitter then maybe you have a problem with your HR policy” @viadeo #smmuk10less than a minute ago via Twitterrific


Balancing act is advertising to your Market to being a part of your community- when you drive traffic what are you doing with them? #smmuk10less than a minute ago via Twitterrific


“advertising on the right hand side of people’s Facebook pages is a complete waste of time IMO” Joshua Rex #smmuk10less than a minute ago via Twitterrific


Key to monetizing social games; friendship, competition, collections, gambling & individuality. Oh… and adverts. #smmuk10less than a minute ago via TweetChat


possible decrease on social gaming on the next future? I think so #smmuk10less than a minute ago via HootSuite


@zynga, the social gaming company, reportedly spends £20 million per month of #fb advertising. Heck! #smmuk10less than a minute ago via TweetDeck


Surely content is nothing without context and visa-versa #smmuk10less than a minute ago via Seesmic twhirl

I had a lot of fun, I hope you did too. I’d love to hear your thoughts about any of these tweets below.

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About the Author

Hi I’m Charlie, a digital strategist, I have an interest in social media, SEO, lead acquisition and understanding consumer behaviour to make a definitive difference to the businesses I work with. Find me on: Twitter | Instagram | Facebook | Linkedin | or just Email Me  



  • http://enquarentena.net Francesc Gómez

    Thank you for including one of my tweets :)

    • http://charliesaidthat.com/ charliesaidthat

      You’re more than welcome. It was a good day, I’d have liked to of met up and had a chat with you.

      Feel free to come talk with me on Twitter.

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