Published on October 5th, 2011 | by charliesaidthat0
My talk on Social Media ROI #twitterman
OK, OK. So I didn’t choose the hashtag. It’s nothing to do with superheroes or a bizzare burning ritual on a remote island. It’s a conference all about Twitter up in Manchester run by Social Media Academy.
I was asked to come and present a talk about Social Media ROI and Fan Behaviour. The latter half is less about ROI, more about finding benefits for the consumers whilst hopefully increasing the likelihood of future ROI.
I’m putting this up in advance of my talk so those of your that aren’t here might be able to keep up. :)