SEO & Content Website Audits

Why do I need an SEO Audit?

An SEO Audit will show you what you need to do to grow your website to generate more (targeted) traffic, more leads and sell more products.

I take a look over your site with a fresh pair of eyes to find elements of your website that are holding it back from it’s full potential and to see where opportunities exist in your niche.

The audit itself will outline a straightforward plan to fix your site, improve its traffic and how to go about beating your competitors.

Conducting SEO Audits

Before I start any SEO project I like to spend some time getting to know your business, your website and your competitors’ websites. Which means I get to understand your business, sales cycle and get a grasp of your business objectives – which is imperative to improve your business.

It might be you need more sales, it might be collecting prospects’ data or it could be as simple as you want more clicks on your affiliate ads.

For the SEO Audit to add the most value to you, I will usually ask for access to:


– Your Content Management System
– Any Web Analytics you have installed
– Google Webmaster Tools (if you have it set up)

SEO Audits start from £2,000 and will be completed within a fortnight.

What do my SEO Audits include?

I provide a set of strategic recommendations based on data that I pull from a range of sources. That way you have a list of tasks that will improve your site, it doesn’t matter whether that is your internal team, myself or a different agency.

+ 1. Check If There Are Indexing Problems or Penalties
Because too many people have got penalties from our Google overlords for being very naughty boys (and girls).
+ 2. Analysis of Your Current Onsite SEO
Where we take a look at URLs, page titles, meta descriptions, headings, images and how targeted your content is.
+ 3. Analysis of Your Content
Is there too much content? Is there too little? Do you have problems with duplicate content? Is your content unique (or did you steal it from somewhere else? naughty) Does it answer your customers problems? Is it targeted at the right part of the buying cycle?
+ 4. Analysis of Your Current Technical SEO
Are your canonical tags, robots.txt and sitemaps working?
+ 5. Keyword Research
Taking a look at whether the keywords you are focusing on are the same ones your customers use? Also look at keyword intent in the retail decision making process… Are users searching with navigational, research, or purchase in mind? It is also useful to look at rough traffic projections and what that might mean for your business with Bounce Rate, CTR and Average Sales taken into account.
+ 6. Competitor Research
Snapshots of your competitors sites, understanding how they approach the customer journey and what content works well for them. We are looking for opportunities in SEO as well as social media, content generation, and design of the site.
+ 7. Backlink Research
Using data from a variety of sources, look at the sites which link to your site and those of competitors. It will be possible to start to understand the strategies your competitors are using and how difficult it will be to beat them. There will likely be several recommendations around how to gain links from other websites.
+ 8 .Additional Recommendations to Improve Your Website
These might be things that are currently broken (or unexpected), or just opportunities to improve how the site looks on mobile and/or when shared to social media.
+ 9. Full Set of Prioritised SEO Recommendations
These will obviously be bespoke to your website and industry. They come with priorities alongside so you know how quickly these things should be fixed.

 

SEO Tools I Use & Recommend:

Here are some of the tools that I use in the production of my SEO Audits. This is a process which is evolving and can be tailored to specific requirements.

Screaming Frog
Google Webmaster Tools
Google Analytics
MajesticSEO
Open Site Explorer
Search Metrics
SENuke


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