Published on September 12th, 2013 | by charliesaidthat0
BIMA Awards 2013
BIMA Awards 2013 Wrap Up
The BIMA Awards party is a fantastic evening celebrating the best of British digital talent. OgilvyOne & AKQA were the big winners on the night with the Gnome Experiment and Nike+. You can see the full list of winners here.
I was part of the team that livetweeted the awards ceremony, during which there were 908 tweets from 355 Twitter users, generated a whopping 2,088,320 million impressions across Twitter.
The BIMA Twitter account also grew by over 70 followers that evening.
BIMA 2013 Award Winner: Gnome Experiment
The Gnome experiment was a marketing campaign for the Kern scales.
“If Earth was a perfect sphere of uniform density, then gravity would be consistent. But it’s not, which means gravity varies wherever you go. So can we chart those discrepancies using just a basic-range Kern scale?”
See the campaign over at: www.gnomeexperiment.com/
You can read more on the Gnome Experiment on the OgilvyOne Case Study.
BIMA 2013 Award Winner: Nike+ Kinect Training
The Nike+ Kinect Training campaign brought personal trainers to your front room through the Xbox Kinect.
View the campaign live at: Nike+ Kinect Training
You can read more on the AKQA case study.
All Photo Credit: BIMA on Flickr