Events BIMA-Atmosphere

Published on September 12th, 2013 | by charliesaidthat

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BIMA Awards 2013

BIMA Awards 2013 Wrap Up

The BIMA Awards party is a fantastic evening celebrating the best of British digital talent. OgilvyOne & AKQA were the big winners on the night with the Gnome Experiment and Nike+. You can see the full list of winners here.

This year saw the last of Justin Cooke as BIMA’s Chairman, with Adam Graham taking over and Jen Topping as the new BIMA Vice Chair.

I was part of the team that livetweeted the awards ceremony, during which there were 908 tweets from 355 Twitter users, generated a whopping 2,088,320 million impressions across Twitter.

The BIMA Twitter account also grew by over 70 followers that evening.

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BIMA 2013 Award Winner: Gnome Experiment

The Gnome experiment was a marketing campaign for the Kern scales.

“If Earth was a perfect sphere of uniform density, then gravity would be consistent. But it’s not, which means gravity varies wherever you go. So can we chart those discrepancies using just a basic-range Kern scale?”

See the campaign over at: www.gnomeexperiment.com/

You can read more on the Gnome Experiment on the OgilvyOne Case Study.

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BIMA 2013 Award Winner: Nike+ Kinect Training

The Nike+ Kinect Training campaign brought personal trainers to your front room through the Xbox Kinect.

View the campaign live at: Nike+ Kinect Training

You can read more on the AKQA case study.

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All Photo Credit: BIMA on Flickr


About the Author

Hi I’m Charlie, a digital strategist, I have an interest in social media, SEO, lead acquisition and understanding consumer behaviour to make a definitive difference to the businesses I work with. Find me on: Twitter | Instagram | Facebook | Linkedin | or just Email Me  



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