Published on August 24th, 2016 | by charliesaidthat20
Top Digital Strategy Books To Add To Your Reading List
After reading my post about my favourite digital marketing blogs a friend asked me which books I’d recommend for someone wanting to get into digital marketing. Instead of re-writing this list the next time someone asks and sending it privately I thought I’d open it up for discussion too.
For me digital marketing strategy starts with trying to understand who your customers are and what makes them tick and only then, deciding how we can design plans to make meaningful impacts on business around their behaviour.
Digital strategy totally has it’s roots in psychology, behavioural economics and data. Which hopefully comes through from the books I’ve recommended.
I’d love your recommendations too.
Best Digital Marketing Strategy Books
I’ve used Amazon affiliates here for UK & US and I’ve also added the authors’ Twitter accounts where possible.
This book is probably the grandfather of all bestselling sales, marketing and psychology based business books. It just nails the fundamental human behaviours that we rely on. Not really digital at all.
This book (which was on my University reading list) is responsible for me getting into the industry. It took standard theory and helps apply it to what seemed like common sense to me and my fellow students. But it meant we could talk about digital marketing in a way that other businessmen may understand us. As an entry text to digital marketing it is strongly recommended.
Olivier demystifies Social Media ROI, whilst talking solid business sense. This book will help you sell in social media to the most traditional CEO, MD or FD.
A well researched book which focuses on how to make your website more engaging – helping you to find out what makes your audience click. It is very easy to understand for non-technical people, full of live examples and really gets to the bottom of the psychology behind successful websites.
Hugely insightful strategy book, which doesn’t really cover much in digital marketing. Richard Rumelt summarises his experience in the world of business strategy and outlines several types of bad strategy that I’m sure we have all experienced. This talk he gave covers most of the points in his book if you prefer to consume content in video format.
This is a web analytics bible. If you are starting out as a digital marketer, web designer, SEO, UX, CRO or just about any other role related to websites… YOU NEED TO UNDERSTAND THIS STUFF!
From Survival to Significance by Jeremy Waite combines strategy and story telling to look behind the scenes at some of the world’s most valuable brands – exploring the 5 Levels of Brand Leadership and offering practical advice that you can quickly apply in your own organization.
A book that skips between experiments in the lab and real life applications of theory. Ariely, takes a look at patterns that we fall into with our unconscious self, leading to predictable decisions that a) we can design for and b) perhaps we can occasionally spot before we fall for them.
This is one of my all time favourite business book reads. It has loads of thought provoking case studies fully backed up with research.
The Brand Bubble gives insights as to how you may recover a brand when it goes into decline. It has some really interesting case studies that may give you ideas about how to re-invigorate your work.
The Art of Community: Building the New Age of Participation: Jono Bacon
This book on building communities really is thorough. It makes no bones about the fact it is a long hard slog. Anyone tasked with the “easy job” of building communities within Twitter or Facebook really ought to read this.
This book focusses around Word of Mouth and what that means in a world embracing technology. It might not be as inspiring as other books here if you “get it”, but has nice thoughts on leveraging video and other emerging tech.
The New Community Rules: Marketing on the Social Web: Tamar Weinberg
An introduction to the types of platforms we all take for granted now, with a bunch of practical and effective tactics from practitioners that are still highly relevant today.
This book still has some of the most interesting digital case studies from around the world and applications despite being several years old now, still thought provoking.
Brian Solis looks at how building relationships with customers (and providing services they want) can create positive feedback loops that make lasting impressions on a business.
Books On My Reading List